The 10 essential technical advice

Published on 3 Jul, 2018

We have ten technical tips, which allow you to create a efficient and successful website. Follow them and you will be even closer to success.

Advice 1-10

Advice 1: First impressions count!

A basic preliminary advice is as follows: Be careful with your first impression! A first impression is made within the first 3 seconds. A visitor will decide during this time whether it is useful to stay on the site or not.

Some advices:

-Try to provide information at first sight
-Avoid homepages that do not provide any added value for the visitor.
-Be careful that your site loads quickly, no one wants to wait for the logo to load or the beginning of the background music.

Note: Search engine robots cannot recognize such graphic or musical content. Search engine ranking is therefore not improving.

Advice 2: Professional, aesthetic and pleasant design

Most websites have a similar structure, adapted to people’s reading behaviour. We start on the left at the top to go left at the bottom, then right at the top to the right at the bottom. If you want our advice: Follow the same logic:

-Header: the logo and/or company name
-Left or top: navigation

Certainly your creativity is required. But don’t waste time on that.

Advice 3: Clear and simple navigation

When customers do not know where to find the information they are looking for or if the offer is too abundant, many of them will leave the website. Visitors are always wondering what effort it will take to find what they are looking for and what interest they are getting from their research.

Our advice: Help your customers navigate through your site without problems, and always specify what the next step will be. There must be communication with the client. The search for information should be as easy as possible.

Advice 4: Structuring your texts

A person reads a text on the computer about 30% slower than in a book. Visitors to your site will not read everything, but quickly scan the text to get to the essential. We have some important advice:

-Choose a handwriting that is easy to read
-Choose a dark color for writing and a light background.
-Choose a handwriting above 10.
-Choose a classic sans serif font (Arial, Verdana…). These are more readable on the computer. (wheelbases = small extensions that end the ends of characters in some fonts, (serif).)
-Choose a font with proportional differences between them, not with equal differences between the different characters.
-Write as little as possible in capital letters
-Try to take a classical writing, not the ornate ones, since the latter are a matter of taste. In addition, in order for these writings to be presented correctly, the visitor must have installed this writing.

Examples :

-Arial: It’s a handwriting that can be easily read on the computer
-Verdana: It’s a handwriting that can be read on the computer
-Equal differences between the different characters.
-The text should not be too small
-Ornate writing is more difficult to read and is a matter of taste

Advice 5: Copyright

Intellectual property law has developed considerably in recent years. Be careful that you do not infringe copyright, as it will be expensive for you.

Tip: Use only photos and texts that you have created yourself, or for which you have copyright. You can buy professional images or texts on the Internet, ask around. It is absolutely necessary to mention the source of your image, and always read the terms of use.

Advice 6: Image quality is important

Our advice number six is as follows: Your website must be attractive and creative. That’s why you should never neglect the quality of your images. You must pay attention to a few essential points:

-Try to edit your images as little as possible, and if you do, do it professionally.
-Pay attention to the overall impression of your site: it must be aesthetic and pleasant.
-Avoid cartoons as much as possible, it gives an amateur look
-Avoid enlarging the photos to such an extent that the quality suffers. Images have a limit, avoid putting pixelated photos on your site.
-Also avoid cropping your images

Advice 7: A minimum of technique

Our advice to you: try to use a minimum of technique. Your site must be accessible to all.

-In German, we have a term: “Müllseite”, therefore literally the site of the garbage. These are sites, which are cluttered with animations, useless images, texts that are too long. There was a site called “”, which showed these failed websites.
-In addition, avoid at all costs that a visitor has to install an additional program to be able to access the content of your site. A visitor who reads: “Sorry, you don’t have the XY program, install it to continue”, will leave the site immediately.
-You must be able to navigate your website without having studied computer science. Think of the elderly here too!

Advice 8: Optimize your browser and pay attention to a good resolution

You must regularly check the presentation of your site in the various browsers.

Find out how browsers are positioned in the market. The domination of Internet Explorer was temporary, the market is constantly changing.

You also have to think about the fact that not all users have the new model that has just been released, but many of them still have a computer with a lower resolution. Try to anticipate possible problems at this level. There are programs that help you to see your website in different resolutions. Adapt it.

Advice 9: Set up a mobile site

One of the most important tips we give you is to set up a mobile site. Today it is essential to set up not only a Standard website, but also a Mobile Website. The latter allows any mobile or Tablet user to see the website adapted to the screen width of their device. If you do not plan a Mobile site, the images become too small and the texts unreadable.

We also talk about “Responsive Design”. It is the technique of designing online content, which makes it possible to offer self-adaptable content according to the consultation interfaces used by the visitor.


Example : Oberweis

Advice 10: Updating your website

If you do not update your website, you cannot succeed. It is necessary to change the site from time to time, and especially to delete all the information that has become obsolete. Since the website gives your potential customer a first impression, you need to present yourself in the best possible way. There are programs that can help you easily maintain your site.

Example: Oberweis. During the summer, Oberweis had its “limited edition summer truffles” on its site. And then mid-August the site changed.


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