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Landingpage, an essential toolPublished on 3 Jul, 2018
The Landingpage or referring page has become an essential tool in digital marketing. It allows you to increase your turnover.
Most craftsmen do not use landing pages, even if landing pages generate a very large part of their online sales.!!!!
Definition: « A landing page is a website to which traffic is sent from one or more sources in order to achieve a specific action or result. The advantages of the Landingpage over a larger website is that the focus and goal of the website is focused on a specific goal. While on a normal company website the user has a lot of options and choices for different ways. A landing page allows you to offer a suitable product to your very specific target or demand group, without being distracted by too much other information! » (source (translated): The Internet Marketing Plan for Crafts Enterprises, Hoch hinaus Verlag, 2014)
Some points to remember:
-You must provide on your landing page exactly the information that visitors are looking for.
-Information must be clear and precise, while delivering added value.
-What services do you offer?
-Why should I decide for you?
You must share your site in different categories or sub-sites. At the beginning you set your goals. Create a new sub-category for each of your goals, for each new product or service. Thus the site becomes more structured.