Exclusion at Google – different techniques to avoid

Published on 3 Jul, 2018

It is possible to be excluded at Google, if certain techniques are used, allowing in particular to increase in the positioning at Google. Indeed, the latter has banned certain techniques, which we will present to you.

Avoid using them, since Google does not hesitate to do so:

  • Keyword Spam: it is an unnatural repetition of keywords in titles, texts, alternative texts… or the unnatural format of a keyword. Google doesn’t like it.
  • Doorwaypages: these are sites where only a few keywords have been optimized. So their positioning was very good at Google and as these sites precede other websites, a user will then be automatically redirected to the 2nd site without noticing it. It was a very developed technique, but it is now defended.
  • Hidden text: This technique was widely used, especially on home pages. Google punishes these techniques with a bad positioning or even directly by exclusion.
    – To hide the text, we often used the same color for the text as the background (black text on black background…)
    – Text was also often hidden behind graphic content.
  • Cloaking: This is a technique to improve the positioning of your website by using two versions: the one for search engine robots and the one for human users. The website as it appears to human users would never have achieved the result it did. A software program checks the IP address of the person viewing the web page and then the corresponding optimized page will appear:
    – If it is the search engine’s robot, it provides it with a page specially optimized for it. This page would be “horrible” for a human user, but effective for a good positioning.
    – If it is a human user, then the normal page will be displayed.

Search engines normally recognize cloaking by always visiting a site twice, once with the normal IP and once with a false IP. The contents will then be compared.


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